As a top-3 BHHS region, producing high-volume marketing materials that align with our company's reputation is a given.
This means design needs to be simple, but effective.
Streamlined, but in a way that looks intentional.
Step 1: Determine your intended audience.
Many real estate agents find that email campaigns are a great resource for promoting new listings, open houses, and price improvements. In the case of the email below, the agent's goal was to promote a luxury listing to other top producers within Southern California. As such, this email is focused on generating awareness, rather than selling anything. Relevant KPIs include open rate and clicks to the landing page.
Step 2: Grab the reader's attention. Agents are constantly inundated with this type of email, so it's essential to stand out.
A legend among Ojai Valley locals, the Pink Moment is a phenomenon that occurs when light reflects onto the region's reddish mountains, resulting in a hazy pink glow. The benefits of are twofold: reel the reader in and optimize the house for SEO. People rarely remember an address, but they'll almost certainly remember a name like "Pink Moment Estate."
Step 3: Sell the lifestyle.
Depending on the price, condition of the home, and location, there are many ways to go about this. In the case of the Pink Moment Estate, the home's minimalist design is mirrored in the email's gracious use of white space and clean-cut borders.
